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The History Of Advertising And Its Effect On American Life Presented By Dick Cavett And Recommended By The National Education Association, Presented In The Highest DVD Quality MPG Video Format Of 9.1 MBPS As An Archival Quality All Regions Format DVD, MP4 Video Download Or USB Flash Drive! #RememberWhenTheImageMakers #TheImageMakers #RememberWhen #RememberWhenTVSeries #DickCavett #Advertising #PublicRelations #PR #PrintAdvertising #PaulReveresFalseTeeth #MadisonAve #MadisonAvenue #Propaganda #Posters #MoviePosters #Billboards #RoadsideAmerica #MovieTrailers #PatrioticMusic #PoliticalPromotions #Electioneering #Jingles #CigaretteAdvertisements #TVCigaretteCommercials #TVCigaretteAdvertisements #Cigarettes #TVCommercials #TelevisionCommercials #Commercials #TVCs #TVAdvertising #TelevisionAdvertising #Television #TV #AmericanWay #AmericanWayOfLife #AmericanLifestyle #AmericanLifestyles #DVD #VideoDownload #MP4 #USBFlashDrive
REMEMBER WHEN: THE IMAGE MAKERS (Color, 1981, 58:50)
Dick Cavett explains in detail in his own entertaining yet informative manner the history of advertising and public relations in America as he hosts another great installment of this excellent retrospective series of the American media experience, with the great Rosemary Clooney opening and closing this great documentary by singing its theme song "Remember When". Chock full of over-the-top vintage print ads, classic radio and TV commercials as well as a bevy of blooper moments, Cavett navigates through the cascading waters of American advertising and public relations, from Paul Revere's false teeth to Madison Avenue's message to the young of America, and all things in-between, including propaganda and movie posters, roadside billboards, cigarette ads, movie trailers, patriotic songs, political promotionals, product jingles, and ads of all kinds for products that we use every day and that, in some cases, should never have seen the light of day. A necessary part of the video library of any student of media and public relations, and approved by the NEA, too!
Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement: advert or ad for short. Commercial ads often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees or shareholders that a company is viable or successful. Modern advertising originated with the techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, considered the founder of modern, "Madison Avenue" advertising. Worldwide spending on advertising in 2015 amounted to an estimated 529.43B USD in 2021. Advertising's projected distribution for 2017 was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% on outdoor and 4.3% on radio. Internationally, the largest ("Big Five") advertising agency groups are Dentsu, Interpublic, Omnicom, Publicis, and WPP. In Latin, advertere means "to turn towards".