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Eight Full Hours Of Presidential Campaign Advertising, Television Commercials Selling Candidates For The Presidency From 1952 Through1992 - Forty Years Of Politcal TV Ads, All Presented In The Highest DVD Quality MPG Video Format Of 9.1 MBPS In An MP4 Video Download Or Archival Quality 4 Disc All Regions Format DVD Set!
* Election Day, November 7, 2023: Updated With Ten More 1964 Campaign Ad Additions!
* October 26, 2020: Updated And Expanded: Updated With 1988 And 1992 Campaign Additions, And Expanded From A Five Hour 3 Disc Set To An Eight Hour 4 Disc Set!
Includes TV ads for Dwight D. Eisenhower (1952 and 1956), Adlai Stevenson II (1956), Richard Nixon (1960, 1968 and 1972), John F. Kennedy (1960), Barry Goldwater (1964), Lyndon B. Johnson (1964), Hubert Humphrey (1968), George Wallace (1968), George McGovern (1972), Jimmy Carter (1976 and 1980), Gerald Ford (1976), Ronald Reagan (1976, 1980 and 1984), George H. W. Bush (1980, 1988 and 1992), Ted Kennedy (1980), Howard Baker (1980), John B. Anderson (1980), John Glenn (1984), Gary Hart (1984), Walter Mondale (1984), Michael Dukakis (1988), Lloyd Bentsen (1988), Bob Dole (1988), Joe Biden (1988), Bill Clinton (1992) and Ross Perot (1992).
Campaign Advertising: Media has a fundamental role in deciding what is important for recipients (topics); who is to talk about this (people, parties, stakeholders) and in what context certain matters should be discussed. In politics, campaign advertising is the use of an advertising campaign through the media to influence a political debate, and ultimately, voters. These ads are designed by political consultants and political campaign staff. Many countries restrict the use of broadcast media to broadcast political messaging. In the European Union, many countries do not permit paid-for TV or radio advertising for fear that wealthy groups will gain control of airtime, making fair play impossible and distorting the political debate in the process. In both the United Kingdom and Ireland, paid advertisements are forbidden, though political parties are allowed a small number of party political broadcasts in the run up to election time. The United States has a very free market for broadcast political messaging. Canada allows paid-for political broadcasts but requires equitable access to the airwaves. Campaigns can include several different media (depending on local law). The time span over which political campaign advertising is possible varies greatly from country to country, with campaigns in the United States lasting a year or more to places like the UK and Ireland where advertising is restricted by law to just a short period of weeks before the election. Social media has become very important in political messaging, making it possible to message larger groups of constituents with very little physical effort or expense, but the totality of messaging through these channels is often out of the hands of campaign managers.
Election advertising techniques include: Attack ad; Bumper sticker; Campaign button; Canvassing; Direct marketing; Election promise; Get out the vote; Lawn sign; Negative campaigning; Opposition research; Personalized audio messaging; Posters; and Push poll.