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The Kellogg Brothers John Harvey Kellogg And Will Keith Kellogg, Both Of Whom Together, Independently And Contentiously Revolutionized The World's Breakfast Habits - One For The Money, The Other For Health - Presented In The Highest DVD Quality MPG Video Format Of 9.1 MBPS As An MP4 Video Download Or Archival Quality All Regions Format DVD! (Color, 1996, 49 Minutes.)
Kellogg's Corn Flakes has been a fixture on breakfast tables for generations. Do you remember their old slogan, "The Best To You Each Morning"? As great as they may been for you and your family, they proved to be a major source of trouble for the Kellogg family. Creating flakes and other health food concotions at their sanitarium in Battle Creek, Michigan, the Kellogg brothers were out to change the American diet - not at first, at least, to enrich the family coffers. The older brother, John Harvey Kellogg, was a physician and a wacky crusader; the younger brother, Will Keith Kellogg, had a flair for business, and helped John manage the sanitarium. It sounds simple - but it didn't take long for this alliance to explode in a "snap, crackle and pop" of furious rivalry, litigation and dietary passion. Of course, no one could forsee all this when Doctor John first burst on the scene as a whirling guru of good health!
John Harvey Kellogg (February 26, 1852 - December 14, 1943) was an American businessman, inventor, and physician who was an advocate of theological modernism and the Progressive Movement. He was the director of the Battle Creek Sanitarium in Battle Creek, Michigan, founded by members of the Seventh-day Adventist Church. It combined aspects of a European spa, a hydrotherapy institution, a hospital and high-class hotel. Kellogg treated the rich and famous, as well as the poor who could not afford other hospitals. According to Encyclopaedia Britannica, his "development of dry breakfast cereals was largely responsible for the creation of the flaked-cereal industry." Popular misconceptions falsely attribute various cultural practices, inventions, and historical events to Kellogg. Kellogg was an advocate of theological modernism and held beliefs different from that of traditional Nicene Christianity. He rejected original sin, inherent human depravity, and held non-Christocentric views, viewing Jesus' atonement as "his exemplary life" on Earth rather than on the Cross. Becoming a Seventh-day Adventist as their beliefs shifted towards Trinitarianism during the 1890s, Adventists were "unable to accommodate the essentially liberal understanding of Christianity" exhibited by Kellogg, viewing his theology as pantheistic and unorthodox. Disagreements with other members of the SDA led to a major schism within the SDA : he was disfellowshipped in 1907, but continued to follow many of their beliefs and directed the sanitarium until his death. Kellogg helped to establish the American Medical Missionary College in 1895. The college operated independently until 1910, when it merged with Illinois State University. As an early proponent of the germ theory of disease, Kellogg was well ahead of his time in relating intestinal flora and the presence of bacteria in the intestines to health and disease. The sanitarium approached treatment in a holistic manner, actively promoting vegetarianism, nutrition, the use of enemas to clear "intestinal flora", exercise, sun-bathing, and hydrotherapy, as well as the abstention from smoking tobacco, drinking alcoholic beverages, and sexual activity. Kellogg dedicated the last 30 years of his life to promoting eugenics. He co-founded the Race Betterment Foundation, co-organized several National Conferences on Race Betterment and attempted to create a 'eugenics registry'. Alongside discouraging 'racial mixing', Kellogg was in favor of sterilizing 'mentally defective persons', promoting a eugenics agenda while working on the Michigan Board of Health and helping to enact authorization to sterilize those deemed 'mentally defective' into state laws during his tenure. Kellogg was a major leader in progressive health reform, particularly in the second phase of the clean living movement. He wrote extensively on science and health. His approach to "biologic living" combined scientific knowledge with Adventist beliefs, promoting health reform, and temperance. Many of the vegetarian foods that Kellogg developed and offered his patients were publicly marketed: Kellogg's brother, Will Keith Kellogg, is best known today for the invention of the breakfast cereal corn flakes. This creation of the modern breakfast cereal changed "the American breakfast landscape forever."
William Keith Kellogg (April 7, 1860 - October 6, 1951) was an American industrialist in food manufacturing, who founded the Kellogg Company, which produces a wide variety of popular breakfast cereals. He was a member of the Seventh-day Adventist Church and practiced vegetarianism as a dietary principle taught by his church. He also founded the Kellogg Arabian Ranch, which breeds Arabian horses. Kellogg was a philanthropist and started the Kellogg Foundation in 1934 with a $66-million donation.
The Kellogg Company, doing business as Kellogg's, is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg's produces cereal and convenience foods, including crackers and toaster pastries, and markets their products by several well-known brands including Corn Flakes, Rice Krispies, Frosted Flakes, Pringles, Eggo, and Cheez-It. Kellogg's mission statement is "Nourishing families so they can flourish and thrive." Kellogg's products are manufactured and marketed in over 180 countries. Kellogg's largest factory is at Trafford Park in Trafford, Greater Manchester, United Kingdom, which is also the location of its UK headquarters. Other corporate office locations outside of Battle Creek include Chicago, Dublin (European Headquarters), Shanghai, and Queretaro City. Kellogg's held a Royal Warrant from Queen Elizabeth II until her death in 2022.